Janssen Neuroscience
breakingdepression.eu
The reason this project
made the website:
The one I don’t shut up about
The brief:
40 million people in Europe live with a severe form of depression. By taking the time to understand more about the different types of depression, including MDD, and encouraging people to get support, together we are striving to help break miseducation and misconceptions, break stigma and ultimately break depression
The work:
2019 saw an industry breaking exhibition at ECNP Congress, Europe’s largest meeting in applied and translational neuroscience to 5000 HCPs
300 poster sites across Copenhagen with real time social media
Public social media & website pledges post congress
35 million reached online in 3 months
2020 focuses on localisation of the campaign across markets globally, market listening, working towards a public awareness, patient treatment and change in policy making goals
2021 hard hitting public focusing campaign and end goal to change policy making and diagnosis globally
The rolls:
Ideation, art direction, copywriting, 3 year strategic positioning, social
goalpwr.com
#SaveFemaleFootball
The reason this project
made the website:
The one for fun
The brief:
Self-initiated charity project started in lockdown with friend and design forcefield Lily Scowen
The women’s game has been amongst the worst hit by the current pandemic, with many clubs worrying about the future of women’s football and its players, charities losing funding & the female community losing its passion
GOALPOWER helps to raise funds and global awareness for the charities, communities & teams through this difficult time
The work/ the play so far:
In 2 weeks we had a brand, a website, a wicked ‘Anti-Fast Fashion’ production partner a line of custom designed t-shirts from incredible illustrator’s from the world of football and a 3 amazing charity partners supporting diversity, mental health and equality to raise money for:
GOALS 4 GIRLS
WOMEN IN SPORT
SPORT IN MIND
Goal Power is growing at speed with 10 collaborating artists, 29 T-shirt designs and an exciting brand update with coming soon
The rolls:
Co-founder and all that entails
MEET THE ARTISTS
HITNRUN x GOALPWR COLLECTION
WHAT IF ANGER IS THE ONLY WAY TO BE HEARD?
lostmiserables.org
The reason this project
made the website:
The one that I’m lucky as hell to have been a part of
The work:
Tribe Named Athari x Future Shorts x Altitude x SBTV x Brit School
“lost is giving young people in this country a chance to do something that will enrich their lives and start a conversation around the conditions in which they live.” - ladj ly, director 'LES MISÉRABLES'.
The first action from LOST, a series of special screenings of 'LES MISÉRABLES', the oscar-nominated film from director Ladj Ly, in collaboration with choreographer Joseph Toonga, Sbtv, The brit school, activated by you
Presented by young people like those the story centres around; black youth-led movement 'tribe named athari’, who’s work with empowering education takes the spotlight
Donations & profits for ticket sales will invest in the future of people from diverse backgrounds, as well as the growth of this show, which will open across the country so the movement can be experienced by as many as possible, in support of our partners ‘tribe named athari’ and the young artists in their community.
The rolls:
Lead copywriter for website, social and comms, project strategy, partnership & art direction
INSIDE OUT - INTERACTIVE GAMES
The reason this project
made the website:
The ‘am I dreaming’ combo of Disney & Gaming - enough said
The brief:
Our challenge was to create an experience in which the audience falls in love with the characters from the ‘Inside Out’ movie prior to the film’s release
The work:
Disney’s largest digital ad banner game campaign in history
The first use of Emotional Recognition Technology in an advertising context
A well rounded campaign that worked in banner adverts globally, fullscreen interactive and interactive OOH billboards across the USA
The rolls:
Idea conception, copywriting, game design, game developing, project management, asset design
From Selfie to Self Expression
The reason this project
made the website:
The partnership that actually had a purpose
The brief:
Portray the groundbreaking Huawei x Leica camera to a western audience
The work:
We partnered Huawei with the Saatchi Gallery to redefine the selfie.
Heroing their dual lens Leica camera the campaign saw 5 famous Saatchi photographers use the phone to capture their interpretation of modern portraiture
The public were also challenged to submit their own ‘modern portraiture’ challenging the ‘selfie’ as a form of self expression, the winners would be hung in the Saatchi Gallery next to the greats
The end result was a large exhibition open to the public & a mass of social assets:
702 article mentions
Reaching 1.2 billion
363,000 impressions
3,200 engagements across social
I went to Amsterdam to visit Berndnaut Smilde. I directed, art directed, produced and captured all BTS stills on the shoot using a DSLR and a Huawei phone
The rolls:
Film director, creative partnerships, strategy, art direction, production, digital design
Honor for the brave
The reason this project
made the website:
The art direction dream
The brief:
Launch a Chinese brand Globally to a youth audience
The work:
We set the goal make the new Honor 8 the phone to help young creatives explore and express themselves. To do this, we wanted to create the biggest, most disruptive phone launch the world had ever seen
Championing bold self-expression the campaign ran riot across a range of channels throughout the summer of 2016. It championed self-expression and pivoted around three eye-popping launch events in Shanghai, San Francisco and Paris. Leading the charge were our three global ambassadors – photographer Brooklyn Beckham, Chinese pop sensation Kris Wu & singer and actress Louane Emera
115,000 sold within the first four hours
1.5 million sold in the first 50 days
500,000 views of the clip posted on Brooklyn Beckham’s Instagram account, within 24 hours
The rolls:
Art direction, design, partnerships, social
The reason this project
made the website:
The most challenging audience
The brief:
To make their most important annual output, their brochure with no budget for model shoot only stills, tell the 220 year history of the brand & make the jewellery look premium.
To make a jewellery brochure have genuine emotive storytelling, whilst having the jewellery as the hero, not just another famous model draped in jewels
The work:
Telling their extensive and unique history we used each letter of their historical name to frame a key part of their story. It was an extensive process to research, collate & communicate 220 years of history and brand messaging in 7 letters
Boodles first ever story led jewellery brochure, telling their own amazing stories, one of the only without using models.
Wealth of assets across all social channels, and a smart solution of a parallel Pinterest campaign that allowed us to use the Magnum photography the budget couldn’t stretch too.
& finally an additional engagement ring campaign ‘The moment I knew’ that was won/created based on the 220th Anniversary work
The rolls:
Art direction, social, copywriting, print design
The reason this project
made the website:
The really hands on & really silly one
The brief:
A make a series of films for the CEX YouTube channel that promote consoles and phones sold in store on a very, very low budget
The work:
Each film is based on famous cinematic scenes
I scripted, designed and hand made all the costumes and sets for these 5 films and their electronic cast
With the help of ace film maker karlfenton.com, a shit load of duct tape, and never ending stream of fishing wire the scenes came to life
The rolls:
Set designer, puppeteer, script writer, legal aid (vs copy infringement rules)
The reason this project
made the website:
The one that tried to teach an old dog new tricks
The brief:
Hackett wanted to breath life into their lookbooks. To move away from stoic fashion campaigns. To create a new Hackett man without losing sight of their classic DNA
The work:
With heavy strategy and insight into their target audience we focused on the changing aspirations of the modern man all with a sense of fun and humour at their core
We have created 3 films with a surrounding world of social content with strategy carried forward into the next years campaign
The rolls:
Ideation, strategy, art direction, AD on set, social ssset creation
The reason this project
made the website:
The techy one
The brief:
Create a unique, ground breaking & completely digital car customiser to drive test drive bookings
The work:
APP based film experience that builds a bespoke configured car based on the audience’s reactions to the content they watch
-The first branching narrative emotional recognition experience.
-Press coverage in Campaign, Adweek, Daily Mail, Autoblog Prolific North, Ads of the world, Coloribus, The Stable, Adeevee & digital trends
The reason this project
made the website:
The trying to be a director/screenwriter one
The brief:
Concept/pitch work for RedBull TV
The work:
Ones to Watch – Written & created by Lizzy Minns (me)
Filmed over the next 20 years
"Ones To Watch" is a landmark series that will follow talented children from all over the world. They could be excelling in a particular sport, dance, intellectual or creative activity, surpassing expectations for their age, or showing incredible aptitude and promise for a long term future geared towards developing that ability
Participants will be followed for a number of years and we'll be right there with them as they experience the challenges, struggles and triumphs of their journeys
*this project is in consideration for production in 2017 copyright & still belongs to redbull
The reason this project
made the website:
The Career Changer
This project is catalyst that moved me from consumer to health.
From beloved big consumer brands to banished big Pharma.
Although it had no budget, no brief and no reason for me, an art director, to run a solely strategic & brand building project, it is one of the most impactful projects in my career
The brief: (self made)
Bristol Biobank is the only Biobank in the UK to take applications from all levels of HCP’s, not favouring status, connections or exposure in its application process for access to tissue for medical research.
The work:
The project was a year long strategic remodelling with medical board that runs the Biobank, a personal project with the aim to bring accessible medical research both nationally and internationally using this new positioning and presentation to pitch for funding
Rolls:
Strategic positioning, art direction, presentation design, branding, copywriting
*This is just a sample pages, for more information please contact me.